Smashing Stereotypes

Celebrating the diverse people and careers in science & engineering!

Smashing Stereotypes logo

What do you imagine when you’re asked what a scientist looks like? Are you picturing lab coats, goggles, and conical flasks? How about the person? Are they a White man with grey hair, who resembles Albert Einstein?

If that’s who you pictured – you aren’t alone. But it’s something that we want to change.

Smashing Stereotypes‘ is a collection of over 40 stories from individuals and teams that challenge long-standing stereotypes, with the aim of encouraging more young people, from all backgrounds, to see themselves as scientists.

With profiles of chefs, product designers, and fitness professionals, ‘Smashing Stereotypes‘ showcases how science is for everyone: whatever your interests, background, or career path.

Feeling inspired? Why not share your own #SmashingStereotypes story with us on Twitter, Instagram, and other social media channels by using the official hashtag.

Check out the Smashing Stereotypes films

Our series of short films showcase a selection of our Smashing Stereotypes profiles and their stories – revealing why they’ve chosen a career in STEM, how they’ve followed their passions, and the stereotypes they’ve ‘smashed’ along the way…

Supporting the next generation of trailblazers in motorsport 

Nile Henry, Motorsports and green tech social enterprise, Founder and CEO,
The Blair Project

A journey of innovation in cosmetic science 

Tumi Siwoku, Cosmetics innovator, Scientific and Innovation Lead, The Gel Bottle

Beyond the lab: making science education more inclusive for all

Dr Jess Wade, Storyteller and scientist, Lecturer in Materials Science at Imperial College London

Equipping entrepreneurs for success

Hawa Mansaray, Tech rental service founder, Founder and CEO of R.E.N

Bridging gaps in education with AI 

André Skepple, Education app developer, Founder and CEO of FullSpektrum