What do you imagine when you’re asked what a scientist looks like? Are you picturing lab coats, goggles, and conical flasks? How about the person? Are they a White man with grey hair, who resembles Albert Einstein?
If that’s who you pictured – you aren’t alone. But it’s something that we want to change.
‘Smashing Stereotypes‘ is a collection of over 40 stories from individuals and teams that challenge long-standing stereotypes, with the aim of encouraging more young people, from all backgrounds, to see themselves as scientists.
With profiles of chefs, product designers, and fitness professionals, ‘Smashing Stereotypes‘ showcases how science is for everyone: whatever your interests, background, or career path.
Feeling inspired? Why not share your own #SmashingStereotypes story with us on Twitter, Instagram, and other social media channels by using the official hashtag.
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 Discover the discussion pack |
Check out the Smashing Stereotypes films
Our series of short films showcase a selection of our Smashing Stereotypes profiles and their stories – revealing why they’ve chosen a career in STEM, how they’ve followed their passions, and the stereotypes they’ve ‘smashed’ along the way…
Making space science accessible for everyone
Dr Nic Bonne
Astronomer
Public Engagement and Outreach Fellow at the Institute of Cosmology and Gravitation
Breaking barriers for disabled scientists in STEM
Dr Sophie Meekings
Speech Neuroscientist
Royal Society Dorothy Hodgkin Research Fellow
Nourishing people and the planet with sustainable, plant-based African meals
Tendai Taruvinga
Plant-based food entrepreneur
Founder, Veafy
Transforming climate data into real world impact